They are not insignificant. For the Sochi Olympics, those names are essentially Keshavan's flag. (Agencies)
"If I cannot represent the country," Keshavan said, "at least I can represent the countrymen."
India is not officially at the Sochi Games, the nation suspended by the International Olympic Committee after it refused to ban corruption-tainted officials from running for elections.
The suspension is expected to be lifted after new elections in the coming days, but likely not come in time for Keshavan and two other athletes from India, both skiers, to actually represent their country.
So instead, they will all race under the Olympic flag in Sochi. And in an effort to find a way to represent his country without a flag, Keshavan offered donors a chance to be listed on his uniform. Some of those who backed his quest for the Sochi Games have their names on the white suit that he will wear on race days.
It's not the flag he loves. Nothing replaces that. "It is upsetting," Keshavan said. "Ultimately, for us, the inspiration is to represent our country. That's what the Olympics are all about. The main thing has been taken away from us, and for quite a shameful reason, a violation of the ethics code, not just a violation, but a refusal to accept the ethics code until we were suspended."
By now, Keshavan has shown he can overcome any challenge. First of all, there's the obvious one - he's a luger from a country that has no luge track, no luge tradition, barely any real interest in sliding, period. The costs of competing and travel stretch into the tens of thousands of dollars each year. He's worked with teams and coaches from several other
nations along the way, most recently pairing up and traveling with USA Luge.
"He really works well with the team," USA Luge coach Mark Grimmette said. "We're really pleased to have him with us. He's a good guy. Somebody from the International Luge Federation approached me and they said that Shiva was looking for a nation to partner with. To us, it made sense, so we discussed it with Shiv over the summer and it worked out."
They are not insignificant. For the Sochi Olympics, those names are essentially Keshavan's flag.