On a regular basis, respondents were found to use a range of makeup products including foundation, lipstick, blusher and mascara, which cost around 85 pounds. Many women also spend around 25 pounds on luxury facials per month.

With products being replaced every four months and the frequent facial treatments, the amount comes to 640 pounds per year and 38,400 pounds during a lifetime.

"It is amazing to break down all the costs and see how much women actually spend on makeup every year. For a lot of women, spending money on cosmetics has become second nature to them," said a spokesperson for the British voucher code website.