London: A new study has found that six out of 10 women now prefer an average man who is dark, tall and can cook.

A survey of 3,000 women of all ages, commissioned by drinks company Orangina, found that women rated dependability, domesticity, romance, humour and average height when they're settling for Mr Average.

The participants said that they preferred a man aged 30-45, 5ft 10in tall, dark-haired, a good cook and employed.

"The least popular male would be a red-haired, 6ft tall, 20something banker," daily quoted Orangina as saying.