Despite buying an average of 6.2 items of wrong colours, more than two-fifth women respondents of the study admitted that they never return the products to the shopkeeper. A majority of them said that they didn't think they would be allowed to return the products, reports a website.

"Many people believe that they can't return makeup products, even if it's unused, which isn't the case. Whilst many stores of course won't allow a return on used items, some do; particularly if colour match was done in the store," said Mark Pearson, Chairman,

"It's vital to try before you buy in this instance. Almost five thousand pounds in a lifetime on wrong colour makeup is an incredibly large amount of money, which can easily be avoided by testing out in natural light - or booking a tester session with a makeup counter," added Pearson.


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