The new Apple product was expected to come with an "improved" remote control and allow developers to create apps for the television screen.  Apple Inc was in talks with programmers to offer a slimmed-down bundle of TV networks this fall, media reported, citing people familiar with the matter.

The service would have about 25 channels, anchored by broadcasters such as ABC, CBS and Fox, and be available across all devices powered by Apple's iOS operating system, including iPhones, iPads and Apple TV set-top boxes, the newspaper said.

Apple had been talking to Walt Disney Co, CBS Corp, and Twenty-First Century Fox Inc and other media companies to offer a "skinny" bundle with well-known channels like CBS, ESPN and FX, leaving out the many smaller networks in the standard cable TV package, the Journal said.