The company today said it has partnered Redington to make its smartphones available across physical retail stores.
"We have partnered Redington. We will begin with select cities like Hyderabad, Chennai and Bangalore and later scale it pan-India," Xiaomi India Head Manu Jain said.

He added that the company will sell four models – Redmi 2, Mi 4, Mi 4i and Mi Pad -- starting later this month.

Xiaomi had launched its first device last year based an online-exclusive retail model with Flipkart in India, its largest market outside of China.

In April this year, Xiaomi roped in Amazon and Snapdeal as its online partners and extended sales through its own website as well.

Xiaomi also ventured into brick and mortar stores by partnering with retail chain 'The Mobile Store' and private telecom operator 'Bharti Airtel' to reach out to more consumers.
"Offline has done well for us. But the focus will remain on online. In China, about 70 percent of our sales come from online and the remaining is offline. In India too, we should see similar trends," he said.

Jain further added, "Currently about 90 percent sales in India is online (Flipkart, Snapdeal and Amazon)... this should stabilise at about 20-30 percent in the coming time."