As per the reports, the first Xolo Black smartphone will sports a dual rear camera and will run on Xolo’s proprietary Hive UI on top of Android Lollipop.

With the Black portfolio, the company wants to focus on the camera, the design ID, audio quality and battery life. The first phone will be priced under Rs 15,000, but the subsequent phones will push towards the lower and higher bands.

The smartphones will all be 4G LTE devices and will be available on a single e-commerce platform. The company, however, has not yet disclosed the e-commerce partner.

"Since almost 90 percent of e-commerce sales are concentrated in the top 30-odd cities, Xolo decided that it was time they too looked at an online only play," Vishal Sehgal, Co-founder, LAVA International said.

“Our job is to be able to forecast technology and future-proof our devices for this time frame,” he said.