The redesigned look unveiled late Wednesday is part of a makeover that Yahoo Inc. has been undergoing since the Sunnyvale, Calif., company hired Google executive Marissa Mayer to become Yahoo's CEO 14 months ago.

The front page of Yahoo has been given a fresh look and the changes can be seen in email, Flickr photo-sharing services etc. Besides, the company has focused on acquisitions, mainly with an aim of drawing more traffic on mobile devices.

The series of revamps was kicked off by Yahoo’s USD 1.1 billion purchase of Tumblr, an internet blogging service, where the company also unveiled its new logo.

The logo was designed on purple letter and in white, along with a purple background, which spells out the word Yahoo! and the letters don’t touch or end with an exclamation point.

Yahoo, in its statement said, “We wanted a logo that stayed true to our roots (whimsical, purple, with an exclamation point) yet embraced the evolution of our products.”

The company, in an attempt to spice up the interest in its new look has spent the past 30 days showing some of the proposed logos, which CEO Mayer and other executives cast away.

Marissa Mayer renovation of Yahoo has been a major subject of discussion and the attempt has not generated any significant boost to the company’s revenue. The company mainly depends on internet advertising to generate revenue and this is one area, which is considered pretty profitable.

What needs to be mentioned is, Yahoo’s stock had surged by close to 80 percent and most the gains has been generated by the company’s 24 percent stake in China’s Alibaba Holdings Group

This is for the first time; Yahoo has made a major change in the logo, ever since the company was co-founded by Jerry Yang and David Filo in 1995.


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