The deal could further Yahoo's efforts to bolster its online video programming and video advertising revenue, according to the report, which cited anonymous sources. NDN is a video syndication service that works with newspapers and other online publishers.

Reports were also doing the rounds in the tech arena in May last year that Yahoo was in talks to purchase video streaming service Hulu.

Yahoo did not immediately respond to requests for comment.

NDN spokeswoman Krystal Olivieri was quoted in the story as stating that the company was not in talks to be acquired by Yahoo. Reached by phone on Monday, Olivieri declined to comment.

(Agencies)