New Delhi: Yakult Danone India is looking to expand its presence beyond North India towards south and smaller towns as it eyes nearly three-fold increase in sales of its probiotic health product by 2015.
The firm, a 50:50 joint venture between Danone of France and Japan's Yakult Honsha, is looking to strengthen presence in Hyderabad and Chennai this year, followed by Kolkata and tier II and tier III cities next year.
"We expect sales to touch 1 lakh bottles by the end of next financial year. By 2015, we estimate our sales to reach 2 lakh bottles per day," Yakult Danone India Managing Director
Kiyoshi Oike told.
It sells around 70,000 bottles at present and its sales network is concentrated in North India, where it started the selling the probiotic milk in 2008.
The company manufactures the product at its facility at Sonepat in Haryana.
The company gets 60 percent of its sales from Northern India, 30 percent from Western part and the rest 10 percent from South India, he added.
"This year, we plan to establish ourselves in Hyderabad, and Chennai. Next year, we plan to enter Kolkata and also target tier II and tier III cities," Oike said.
The probiotic milk contains beneficial bacteria that help in digestion and strengthen immunity.
The company, which sells variety of products in global markets, said it could launch 'Yakult Lite' -- a probiotic drink with less sugar -- in the Indian market in the next two years.
When asked about the company's revenues from India, Oike said it is negligible currently as the market in the country being in a nascent state.
Last year Japan-headquartered Yakult Honsha posted revenues of USD 3.8 billion from its global operations.