The brand that has targeted Indian youth who look for global designs plans to promote its brand through strong mobile-first, digital and social activation.

“As the youth in India look for global designs and standards with affordable pricing at the convenience of a click, American Swan expects to garner a significant share of the apparel & lifestyle market in the burgeoning e-commerce and mobile commerce market,” the company statement said.

Talking about the association Honey Singh said, that he is excited to partner with ‘American Swan' and getting an opportunity to connect with the youth.

“It has been a great year for me and I am looking forward to create a music video for the brand. The brand positioning resonates with my quintessential approach to my life, music and work. The video will see me style in looks that my fans haven’t seen before," he added.

Honey Singh who is the most popular musician among the Indian youth has recently launched his new music album ‘Desi Kalakaar’.

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