An online profile name beginning with letters A-M is as important as an attractive photo when it comes to being successful in the world of online dating, according to scientists.

The researchers at Queen Mary University of London found that a person's chosen online profile name is particularly important. Men are more drawn to names that indicate physical attractiveness, such as 'Blondie' or 'Cutie' while women go for names that signal intelligence, such as 'Cultured'.

In addition, names with negative associations such as 'Little' or 'Bug' should be avoided in favour of something more playful such as 'Fun2bwith', as the latter is more universally attractive.

"Several factors make a difference when looking for love in a digital setting. Starting a screen name with a letter in the top half of the alphabet is surprisingly important - because several measures of success, such as educational attainment and income, are linked to names higher up the alphabet," said lead researcher Khalid Khan.

The study found complex language in a headline message (perhaps included in the belief it makes a person look more intelligent) is a universal turn off.

People are naturally drawn to words that are easy to remember and pronounce, and ease of information processing increases likeability, the analysis showed.

"Steer clear of fiction in your profile: written information could come back to bite you. And provide a 70:30 mix of who you are, and what you are looking for. Bear in mind that likeability is more attractive than academic achievement," Khan advised.

What traits are most attractive? Men seeking women are drawn to physical fitness while women prefer bravery and risk-taking rather than kindness and altruism in men.

And finally, a wittily written profile is likely to be far more successful than just saying that you are funny.The findings were published in the journal Evidence Based Medicine.


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