The 4G device features Qualcomm Snapdragon 615 octacore processor and 64-bit multi-core CPU, 5.5-inch HD IPS display, and 2GB RAM, 16GB ROM, 12.5GB memory (for apps and mass storage and expandable upto 32 GB), 13MP rear and 5MP front camera and 2,500 mAh battery.

Focussed on the fast growing segment of tech enthusiasts, the handset is the first device to be launched by Yu with Cyanogen OS.
     
Based on Android operating system, CyanogenMod offers features and options not found in the official firmware that is distributed by most mobile device vendors.
        
'Redefining mobile space'

"Going ahead, it will be about software more than hardware. Customisation and service will play an important role in determining the success of a brand. Yu imparts power to consumers to redefine the mobile space in the country by simply giving the control in a user's hand," Micromax founder Rahul Sharma had said.
    
"Yu will allow users to root their devices, without voiding the warranty. This will allow users to run endless customisation on their device and offer an enhanced product experience, presently not being supported by any other brand in the country," he said.
    
"Yu will work directly with developers' community and brands to build services right on the OS layer and offer a differentiated consumer experience," he added.



'Overwhelming response'

The 'overwhelming response' from the customers had forced Yu Televentures to close the registrations for the first sale of its Yureka smartphone early.

Registrations for the Yu Yureka smartphone closed a day ahead of the previously announced deadline. The smartphone went on sale on January 13 via Amazon.

Yu put up 10,000 units of its 4G device 'Yureka' for sale as part of maiden sale which went out of stock in just three seconds.

'Technical glitch'

The e-commerce website Amazon had apologized for the technical glitch during the maiden sale of Micromax Yu's Yureka smartphones.

According to reports, during the flash sale, some of the users were shown the price tag of the product as Rs 12,999. However, the actual price of the smartphone is just Rs 8,999.

"Apologies for the technical glitch, we're actively working on addressing this issue for impacted customers @Yuplaygod," the company had said on its Twitter handle.