Mumbai: Aggressive and innovative marketing strategies have become common in Bollywood these days. And the cast and crew of Zoya Akhtar's 'Zindagi Na Milegi Dobara' are taking such strategies to the next level.

The actors, along with their director and producer, are all set to undertake a road trip to Delhi on this Thursday.

The idea for this journey is obviously inspired by the film, in which Hrithik Roshan, Farhan Akhtar and Abhay Deol hit the road in Spain.

Katrina Kaif, Kalki Koechlin, Zoya Akhtar and Ritesh Sidhwani too, will be accompanying the three actors on their way to the capital. At the end of their drive, the actors will perform a live concert at a mall in Gurgaon, Haryana. Interestingly, apart from the men, the women too, will take turns on the wheel.

Confirming their journey, Ritesh said there is a lot to explore in India, too. "So we decided on this plan as it will also help us to connect with the audience along the way," he pointed, adding that they will stop at Surat, Baroda, Ahmedabad, Udaipur, Ajmer and Jaipur before reaching Delhi on Sunday and then performing in Haryana.

"There's so much to see in these places, so they're important stops for us to interact with the people along the way," he added.

Safety net

It has been learnt that along with the necessary security personnel, the movie's team will have a fleet of eight to nine cars. "The three guys use a Range Rover and a Buick convertible in the film. And since it's a long drive, we thought SUVs would be the best for our road trip," explained the producer.

On Sunday evening, the actors will perform the Senorita track live at a mall in the industrial city.