The ZTE Grand S II has 5.5-inch full HD display and sports 13MP rear camera with 5MP front-facing shooter. The smartphone comes inbuilt storage capacity of 16 GB that can be further expanded up to  32 GB.

ZTE has also introduced ‘Hub and Spoke’ model for customer service in major cities like Bangalore, Chennai, Mumbai, Chandigarh, Pune, Kolkata and Delhi.

The company has approximately 300 service centers across the country and plans to expand to 600 outlets.

Even as domestic handset makers rush to offer smartphones priced as low as Rs 2,000, ZTE said it would focus on devices priced between Rs 6,000-12,000 for the Indian market.

“Rather than low cost, our focus is on value for money products. We have smartphones starting Rs 5,000, but overall, we would want to focus on USD 100-200 devices to drive sales for our Indian business,” ZTE India CEO Mobile Business Yuan Kang had saud.

He added that though the firm is fairly new in the fiercely competitive smartphone market in the country, it is expecting to close the year with USD 3-4 million in revenues from the division.

"India is a huge market and we are confident that our portfolio will meet Indian requirements. We are building our brand and in the next few months, we will launch 4-5 new handsets online and 3-4 devices offline,” he had said.

The company is also looking at bringing its ‘Nubia’ range of premium smartphones to India. Earlier, ZTE launched its new handset — V5 — exclusively on marketplace major Snapdeal, priced at Rs 10,999.

The Android KitKat based handset comes with five-inch screen, 1.2 Ghz quad core processor, 13 MP rear and 5MP front camera, 4GB storage (expandable upto 32 GB) and 2,400 mAh battery.

According to research firm IDC, smartphone sales in the country grew almost three-fold to over 44 million in 2013, buoyed by affordable devices made by local firms such as Micromax and Karbonn. In the second quarter of 2014, 18.42 million smartphones were shipped in India. Though Samsung is the leader with a 29 percent market share, Micromax (18 per cent), Karbonn (8 percent) and LAVA (6 percent) are close competitors.